The contribution is part of CASS’ broader commitment to supporting grassroots organisations for young people.
Cloud Accounting Support Services (CASS) has contributed towards the cost of new branded tracksuits for the acrobatics squad at ARTS (All Round Theatre School), a performing arts school operating across Curdworth and Sutton Coldfield in the West Midlands.
The sponsorship sees the CASS logo feature prominently on the front of each tracksuit worn by the squad, providing the students with a professional, uniform appearance for performances and competitions.
ARTS, led by Principal Lorraine Johnson, offers classes in musical theatre, acrobatics, ballet, tap, modern dance and more, welcoming students of all abilities, from preschool age upwards. The school operates from Curdworth Village Hall on Mondays, Tuesdays and Thursdays, and from Four Oaks Baptist Church, Mere Green, on Saturdays.
Lorraine said that “we will be wearing our new track suits for our upcoming theatre shows, as well as a couple of summer events in Middleton and Tamworth”.
To be honest, I don’t think the girls want to ever take them off!
For CASS, the contribution is part of a broader commitment to supporting grassroots organisations for young people across the region. The company has previously backed local football and boxing initiatives, reflecting a values-led approach to community investment that sits alongside its work supporting small businesses with cloud accounting and financial management.
Director Paul Barnes explained that “we believe businesses have a real role to play in supporting their local communities, and we are proud to put that belief into practice”.
ARTS is doing something genuinely special for young people in the West Midlands, nurturing talent and building confidence in a way that goes far beyond the stage. We have supported local football and boxing in the past, and this felt like a natural next step.
We hope the new kit gives the squad every reason to perform with pride.