Effective Date: 13th June 2025
At Lichfield Radio, your privacy matters. This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our website, sign up for updates, submit forms, or engage with our content online.
1. Who We Are
Lichfield Radio is a local media platform based in Lichfield, UK, dedicated to broadcasting community news, interviews, events, and sponsor-supported radio content. Our website is hosted on Squarespace and our digital tools include Klaviyo, Jotform, and various social media platforms.
2. What Information We Collect
We may collect the following types of personal and technical information:
- Contact information (e.g., name, email address) via newsletter signups (powered by Klaviyo) or contact forms (via Jotform).
- Form responses, including optional details you submit in surveys, competition entries, or event registrations.
- Website activity (e.g., page views, time on site, device type) via cookies, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, and Google Analytics.
3. How We Use Your Information
We use your data to:
- Send newsletters, event updates, and relevant sponsor information through Klaviyo.
- Respond to your enquiries and submissions through Jotform.
- Improve our website experience via Squarespace analytics and tracking tools.
- Serve relevant ads and measure performance on platforms such as Facebook/Instagram (Meta), TikTok, and LinkedIn.
- Manage competition entries, shout-out requests, and listener submissions.
4. Cookies and Tracking
Our site uses cookies to enhance your experience, track analytics, and tailor content. This includes third-party cookies from:
- Google Analytics (site performance)
- Meta Pixel (Facebook/Instagram ad tracking)
- TikTok Pixel (ad measurement and optimisation)
- LinkedIn Insight Tag (visitor analytics and ad conversion tracking)
You can manage cookie preferences through your browser settings.
5. Data Sharing and Third Parties
We never sell your personal data. We may share it only with trusted service providers strictly for business operations:
- Squarespace (website hosting)
- Klaviyo (email delivery)
- Jotform (form processing)
- Social platforms for analytics and advertising (Meta, TikTok, LinkedIn)
These third parties are bound by data protection agreements and only use your data as instructed by us.
6. Data Storage and Security
All personal data is stored securely using industry-standard measures. Access is limited to authorised personnel only. Squarespace and other providers we use comply with GDPR and other relevant privacy laws.
7. Your Rights
You have the right to:
- Access or request a copy of your personal data
- Correct, update, or delete your information
- Unsubscribe from our communications at any time
- Object to processing of your data for marketing
To exercise these rights, email us at positivity@lichfieldradio.org
8. Children’s Privacy
Our content and services are not targeted toward children under 13, and we do not knowingly collect personal information from minors.
9. Updates to This Policy
We may occasionally revise this Privacy Policy. Any updates will be posted here with a new effective date.
10. Contact Us
If you have questions about this policy or how your data is used, contact:
positivity@lichfieldradio.org
COOKIES
Cookie Policy
Cookies help to provide a better, faster, and safer experience.
We’ve created this page to help you understand more about how cookies work and how we use them. Your browser or device may allow you to block them, but you will not be able to use some features on our website if you block them.
The law requires us to provide you with detailed information about the cookies that may be set when you visit our sites. Other than for so called “strictly necessary” cookies where no consent is required, the law also requires us to obtain your consent to the use of cookies. This policy aims to provide you with information about cookies, how they are used on our sites and how we get your consent.
What are ‘cookies’?
Cookies are tiny text files stored on your computer when you visit most web pages; cookies do a number of things that help you to manage your web experience. The types of cookies that are set by our sites and what they do are listed below. The cookies set by our sites will be recognised each you visit that site.
Some features on our websites and in our mobile apps will not function if you do not allow cookies.
Not all the cookies described below are set by us. Some of our partners may also set cookies on our sites.
You can find more general information about cookies at the website: www.allaboutcookies.org.
Our cookies
We’ve categorised our cookies into 4 groups:
1. Strictly Necessary
You need these cookies for our websites and mobile apps to work properly. For example, if there is a local element to one of our websites, you’ll need these cookies to access it.
2. Performance
These cookies allow us to count the total amount of page visits and sources of traffic so we can measure and improve the performance of our sites and applications. They also enable us to see how users, on an anonymised aggregated basis, use our sites. A third party provider sets these cookies for us and provides reports on how our sites are used.
These cookies will never collect information in a way that could identify you personally.
3. Functional
If you use social media platforms then their cookies may be set through our websites or mobile apps. They do this, not us – it allows data to be collected by these companies which enables them to serve adverts on other sites that they think are relevant to your interests. If you do not use ‘social media’ tools, then you won’t pick up any of those kinds of cookies.
4. Personalisation
These cookies allow us to provide a high quality experience by customising our content offering to you across our sites and in our other communications with you. We might use the information collected by these cookies to highlight articles or site services that we think will be of interest to you based on the articles and other content you view when visiting any of our websites.
How you provide your consent
The first time you visit this site after this policy becomes effective or at any other time after you have deleted our cookies from your device, you will be presented with a notice informing you that our sites use cookies. That notice will include a link to this policy. If you decide to continue through the sites after being presented with that notice, we will assume that we have your consent to set cookies as described in this policy.
You will be required to consent to the use of cookies during the registration process by ticking the box to accept the Cookie Policy
The law does not require us to ask for your consent to use “Strictly Necessary” cookies. We will automatically set these cookies when you use the Site(s). If you delete or block these cookies, you will not be able to use some features of the Site(s).
Disabling or blocking cookies
You can delete cookies at any time using your internet browser settings and you can also set your browser so that cookies are automatically blocked and prevented from being set. If you disable or block cookies, our websites may not function properly and you may not be able to use all of the features of our sites.